Personal and commercial transport is undergoing a revolutionary change under influence and pressures from technological advances, sustainable consumer demand, climate change pressures and new service models. Responding to the generational shifts, Urban Analytica (UA) was established in 2018 to develop technology, products and services to better inform consumers, businesses, fleet managers and government agencies.
UA has positioned itself with a vision for transport futures and leads the Australian market with a focus on a technology platform that delivers safety and sustainability in transport based upon motor vehicle and driving data to address these drivers of change.
The company’s core mission is focused on improving transport safety and sustainability.
Leadership
Dr Mark Stevenson
Founder and Chief Executive Officer
Mark is the founder and Chief Executive Officer of Urban Analytica. Mark trained as an epidemiologist and is a Fellow of the Australian Academy of Health and Medical Sciences and a Fellow of the Australasian College of Road Safety. He is also a Professor of Urban Transport and Public Health at The University of Melbourne.
Mark has worked on numerous national and international projects that have directly influenced sustainable transport policy and worked with both Federal and State Governments in Australia and internationally. He has led many research groups and is internationally recognized in the field of transport safety, sustainable transport and urban and public health. Mark also directs the Transport, Health and Urban Systems Research Lab at The University of Melbourne. The Lab explores the effects of urban form and transportation on the health of residents in cities, globally.
Ms Belinda Scott
Chief Operating Officer
Belinda oversees the operations of Urban Analytica. Belinda specialises in all insurances including complex corporate international risks. She is passionate about educating and collaborating with her clients regarding risk management and tailored insurance programs. She is a Fellow of the Australian & New Zealand Institute of Insurance and Finance (ANZIIF), a Qualified Practicing Insurance Broker (QPIB), a Certified Insurance Professional (CIP) and the Inaugural winner of the Valerie Baker Insurance Industry Award. As the founder and managing director of BJS Insurance Group, she has worked hard to establish a respected professional national brokerage within the industry, her clients, and the greater community, something that has been achieved by living the group’s strategy of delivering an outstanding client experience driven by superior team performance with the group’s purpose of holding your best interest at heart, always.
Dr Omar Castrejon Campos
Chief Technology Officer
Omar is the Chief Technology Officer at Urban Analytica. He brings over a decade of combined professional and academic experience in sustainability, energy and transport systems. His work has focused on developing innovative, data-driven methodologies that support robust policy and technology strategies for clean energy transitions. With deep expertise in energy systems, transport emissions, and telematics technology, Omar leads R&D+I initiatives that translate cutting-edge research into real-world applications, advancing smarter, safer, and more sustainable mobility solutions.
Prior to joining the tech industry, he collaborated with government agencies to design and implement national and regional programs in R&D, particularly in clean energy and emissions reduction. Driven by a strong commitment to sustainable development, he ensures that our innovations align with national and global efforts to decarbonise transport and achieve long-term climate goals.
Mr Ron Smith
Chairman
Mr Ron Smith is Chairman of Urban Analytica, where he provides strategic oversight and governance across the business. Based in Melbourne, Ron brings extensive experience in leadership, corporate governance and the insurance sector, supporting the Group’s long-term growth and market positioning.
As chairman, Ron works closely with the executive team to guide strategy, strengthen stakeholder relationships and ensure disciplined, sustainable expansion across the region and beyond.
Mr John Roger
Chief Financial Officer
John is the Chief Financial Officer of Urban Analytica, where he supports the financial management and governance of the business. He is a Chartered Accountant with over 20 years’ experience across accounting, financial services and corporate finance.
John has experience in financial oversight, regulatory compliance and corporate governance within complex, regulated environments, and works closely with the executive team to support disciplined financial management and informed decision-making.
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